Can I Upload a Custom Audience for My Client Facebook

A good ad will fail without the correct audience. Facebook Custom Audiences let you target the correct people every time, making it an essential tool for successful Facebook advertizement .

However, a lot has changed since Facebook starting time rolled out the tool in 2013. T hat's why we created this updated 2022 guide to Facebook Custom Audiences.

In this post, we will go through everything you need to know well-nigh Custom Audiences, from basic setup to advanced implementation.

Facebook Custom Audiences assist you improve your Facebook advertizing campaigns by putting the power of ad placement direct in your hands. With your ads in forepart of your ideal readers, naught is standing between yous and advertising success.

Facebook Custom Audiences: The Nuts

Before we get into the juicy details, let's go over some basics to brand sure the tactics in the post-obit sections will brand sense, regardless of your Facebook advertisement skills.

What is a Facebook Custom Audience?

A Facebook Custom Audience lets you target your Facebook ads at a specific grouping of people who have already interacted with your make.

So, instead of targeting your ads to people through luck or broad demographics similar age or gender, y'all tin can target your ads based on information pulled from your ain website, app, offline lists or from Facebook itself.

Using a Facebook Custom Audience allows you lot to do some pretty cool things, such as:

• Retarget ads to people who have interacted with 1 of your Facebook posts.
• Arts and crafts ads for specific segments of your audience , like your bottom-of-the-funnel email listing.
• Upsell new products to people who are currently customers.

In brusk, Custom Audiences tin make your marketing efforts a lot more straight. And when you lot have the power to go your perfectly crafted Facebook ads in front of the eyeballs you designed them for, you should see an overall comeback in ROI and conversions.

Facebook Custom Audience Permissions and Rules

When information technology comes to Facebook Custom Audiences, at that place are a couple of rules you have to keep in mind.

Facebook lays them out in this certificate , but here are the nuts you need to know:

1. You lot can create Custom Audiences just with information you take received permission to use. This should go without saying, just you need to get permission to use people's data. You cannot scrape data from public websites or download email lists from people who accept not given yous permission to contact them or utilize their data.
2. You can't go along people who accept requested to opt out of your other client lists (e.g., your e-mail lists) in your Custom Audiences. If you created a Custom Audience based on a client list and some of those customers take since opted out, you demand to update your Custom Audience. This means that if you are basing your Custom Audiences on your own data, y'all will need to update them oftentimes to comply with this regulation.

If you need help keeping your customer list and Custom Audition in sync, consider trying AdEspresso for free , and permit us continue your audiences synced for you .

For virtually people, these two rules shouldn't be a problem. Respect people'southward information and you have nothing to worry nigh.

Custom Audiences and Lookalike Audiences

Lookalike Audiences are audiences that Facebook tin build for you based on your Custom Audiences or an external data source.

The people who will exist in your Lookalike Audiences may have never fifty-fifty heard of your brand. Through avant-garde algorithms, Facebook identifies users similar to those in your custom audience and targets them with your ads.

It works similar this:

1. You are running ads to a Custom Audience made up of customers who have bought bikes from your local bike shop.
2. You ask Facebook to target the ad at a Lookalike Audition based on the Custom Audience.
3. Facebook analyzes the people on your list and builds a profile of who is most likely to desire to get to your store—perhaps people who alive in the expanse, like biking, like the outdoors and are between the ages of 25-fifty.
4. Facebook targets your ads to people who fit your profile and continues to make adjustments based on how well the ads perform.

If yous are interested in learning more well-nigh getting the most out of your Lookalike Audiences, take a look at our guide on how to use Lookalike Audiences for your online business .

How to Brand a Custom Audience on Facebook

You tin can start making a Facebook Custom Audience by signing into Facebook Ads Manager . Then, click on the dots in the top-left corner, and select Audiences .

On the next screen, you'll want to pick the first option: Create a Custom Audience .

Next, you will be given a choice of where yous want to source the data for your Custom Audition.

These choices are divide between Your Sources and Facebook Sources . The options include:

• Website : Data picked up by a Facebook pixel on your website
• Client Listing : People from your own client lists
• App Activeness : Users of your apps
• Offline Activity : Information you have collected the quondam-fashioned fashion, like in person or by postal service
• Video : Audiences of your Facebook videos
• Instagram Account : Users who take interacted with your Instagram account
• Atomic number 82 Form : Facebook users who have started or completed 1 of your pb ads
• Events : People who have shown involvement in or attended one of your events
• Instant Experience : Users who have opened 1 of your experiences, either on Facebook or Instagram
• Facebook Page : Followers or visitors of your Facebook page
• Shopping : Data from anyone who clicked on any of your shopping experiences on Facebook or Instagram
• On-Facebook Listings : Users who interacted with your On-Facebook listings

As for which data source to cull, there are no incorrect answers. You can take up to 500 Custom Audiences on Facebook, so kickoff where y'all have the most data, and don't exist agape to get crazy and experiment a little.

Below, nosotros volition go over how to create some of the most pop types of Custom Audiences.

How to Create a Client List Custom Audience

After clicking on the Customer List choice on the Custom Audiences page, you can start to build a Custom Audience from your existing customer lists.

In the next pace, you can begin importing your customer list. You can do this in 1 of two ways:

1. Import a customer list from Mailchimp
2. Import a CSV or TXT file

With Mailchimp, only click on "Import from Mailchimp" and follow the prompts.

If you lot are manually importing a list every bit a CSV or TXT file, yous'll want to pay attention to how information technology is formatted then that Facebook tin can understand all of the information you lot're giving information technology.

Facebook matches users with your data through identifiers like electronic mail addresses, telephone numbers and names. The more identifiers y'all include, the more than accurate Facebook will be.

When formatting your CSV or TXT file, follow the guidelines that Facebook sets out in this document so that your list is every bit clear as possible to Facebook's AI.

For people new to this sort of thing, utilize Facebook'southward template to avert any mistakes.

When yous are all done, striking next in the bottom right-paw corner.

Now, y'all need to tell Facebook whether you lot take included a customer value on your list.

A customer value is a number given to each customer on your listing that tells Facebook how valuable this client is to your concern. If y'all desire to take reward of value-based Lookalike Audiences , this value is required.

When you are washed, click next.

Now, but upload your list, name your audition and add a description if y'all need a reminder of who this Custom Audience is targeting.

If you are using a file with customer values, you will also need to tell Facebook which cavalcade has these values.

Finally, Facebook is going to inquire you to ostend that it has mapped your data to the right identifiers. And then, go through the list and make sure that emails are seen as emails, names as names, etc.

When you are washed, hitting Import & Create , and you're all washed!

How to Create a Website Custom Audience

Starting time by selecting Website from the Custom Audition Source carte du jour.

Now, Facebook will showtime walking you through the process of setting up a Facebook pixel on your website. The pixel is a slice of code that allows Facebook to collect data about the users of your site so that yous tin market to them on Facebook.

For this section, all you will demand to do is selection a name for your pixel (most likely your website's proper noun) and see whether installation on your site can exist washed easily. If you are using a common website builder like Wix or WordPress, Facebook can do near of the piece of work for you.

If not, bank check out our guide to the Facebook pixel for a stride-by-stride walkthrough of the installation procedure .

One time your pixel is installed, y'all can go to the side by side step — setting upwardly your Custom Audience.

On this screen, y'all choose which website visitors Facebook will include in your Custom Audience from. Offset by clicking on the Events drib-down bill of fare.

Your options include:

• All website visitors : This is anyone who has visited your website(southward).
• People who visited specific web pages : This allows you lot to filter based on URLs, either including or excluding sure keywords, entire URLs.
• Visitors past time spent : Select the summit v%, ten%, or 25% of website visitors based on the time they spend on your site.
• From your events : Choice a pixel event to build an audition from. For instance, use the purchase outcome to build a listing of recent customers. This option may not be available if you lot accept not set up any pixel events even so.

Depending on your choice, you can refine further so that your audition captures exactly the people you want it to.

When you are good to get, click Create Audience , and y'all're finished

How to Create an App Activity Custom Audience

Start by selecting the App activity source, and click next.

On this folio, fill in all of the details: the app you lot will exist sourcing your contacts from as well equally the audience name and description.

If you encounter "no apps available," you'll need to register your app with Facebook first. Head over to this page for instructions on how to do that.

Once your app is selected, yous'll as well be able to refine your audience based on in-app events.

This can include people who take:

• Reached a certain level of your game
• Added payment info
• Purchased something from your app
• Spent a certain amount of money

Once you have chosen your app audience, you lot tin create your ad. If y'all desire to learn more about app events, you can read Facebook's description of what they are and how you can employ them for your Facebook marketing.

How to Create an Engagement Custom Audience

An Engagement Custom Audition is any Custom Audience that you create based on Facebook sources. Since all of the information is already on Facebook, these audiences are generally easier to set upward.

Permit's take a await at each blazon of Facebook source you tin can use to create an Engagement Custom Audience.

Video

The about important part of creating a Video Engagement Custom Audition is picking your target group.

This drop-downward menu shows you your options. You lot are complimentary to select multiple options. Once selected, you can pick the specific videos you lot want the information pulled from.

Instagram Account

To create an Instagram Custom Audience, select the Instagram account yous'll be using, then pick the issue you want your audience based on.

This can exist as broad as anyone who has engaged with your account or a more than narrow selection, eastward.grand. people who have saved your post or ad.

Lead Course

With the lead form selection, you can source data from your current or past pb forms to create a new Custom Audience.

Yous'll need to specify the folio and the pb advertizing y'all desire to pull the data from, as well as the events that will decide who goes on your new audition listing.

Your options are:

• Anyone who opened this form
• People who opened merely did non submit the form
• People who opened and submitted the form

Fill in all other details and you are ready to become.

Events

Select the event y'all want to depict data from, then choose which segment of people you desire to include in your new audience.

Once yous take decided which segment all-time fits your marketing goals, you can create your Custom Audience.

Instant Feel

To create an Instant Experience Custom Audience, kickoff by picking which Instant Experience you want to base of operations your audience on.

And so, simply choose from either "People who opened this Instant Experience" or "People who clicked any links in this Instant Experience."

Facebook Page

Like to the Instagram option, for Facebook Folio, start by choosing the page y'all want to utilize.

Then, choose how wide or narrow you want your audition to exist, fill up in whatever other details and click Create Audition .

Shopping

Commencement by choosing your platform — either Facebook or Instagram — and the page you want to employ.

Next, ascertain the upshot that you volition base your audience on and click create.

On-Facebook Listings

Lastly, for On-Facebook Listings, start by choosing the listing you are interested in.

So, simply choose whether you desire to source from "People who viewed products in my catalog" or "People who messaged about products in my itemize."

How to Create a Lookalike Audience

Once you have finished creating Custom Audiences, you can as well take advantage of Lookalike Audiences. Lookalike Audiences observe new potential customers by selecting users who are similar to the people who are in the Custom Audience that you base your new Lookalike Audience on.

Start by going back to the Advertising Manager and clicking on Custom Audiences. This time, instead of clicking on "Create a Custom Audience," cull "Create a Lookalike Audience."

On the next page, you'll need to make full in three pieces of information:

1. Your Lookalike Source : This is the data source or Custom Audience y'all will base of operations your Lookalike Audience on.
2. Audition Location : This is where your audience should exist located.
3. Audition Size : This tells Facebook how precise you lot want them to be with this new audience. 1% will be smaller in size but the almost precise, while ten% will be much larger but less precise.

When you take filled it all in, click Create Audition and allow Facebook work its magic. This does take some time, so wait to await upwardly to 24 hours for your new Lookalike Audience to exist bachelor.

Top Tips for Using Facebook Custom Audiences

The best manner to meet the biggest returns on your Custom Audiences is to be very specific with how yous pair ads with Custom Audiences.

Use Custom Audiences to Guide People Through Your Sales Funnel

Custom Audiences tin can improve your Facebook marketing when you segment them by your sales funnel and specifically tailor ads to the needs of each funnel segment.

Start by creating or uploading customer lists segmented past funnel stage. You may already have this for electronic mail marketing campaigns. Next, upload these segments as separate Custom Audiences, and potentially make Lookalike Audiences based on them to widen your advertising net.

Finally, create ads aimed at each particular segment'due south needs, and target them to your Custom Audiences and Lookalike Audiences.

Hither's how nosotros exercise it at AdEspresso:

1. We boost web log posts to cold traffic on Facebook and collect data on who interacts with them.
2. People who interact enter the top of our funnel and go targeted with free trial ads.
3. Free-trial users who don't subscribe are added to our bottom-of-the-funnel segment and can be targeted with promotions and ads to attempt to bring them back.

To keep our custom audiences every bit accurate as possible, we use Data Sync on AdEspresso and Facebook pixel to exclude electric current and previous customers.

Turn Video Views into Sales

A video is frequently the best manner of introducing your brand to new prospects. But it's also very hard to get across a brand sensation message and a sales phone call to activeness at the aforementioned fourth dimension. By building a video view Custom Audience, it'due south possible to create a very simple two-step sales funnel.

For instance, Hootsuite promotes videos with instance studies, such as this 1 featuring Accor Hotels:

Facebook viewers who watched the video can be targeted with a free trial offer by using the Video Custom Audience option.

This way, you know that your free trial offer is being seen past people who are interested in Hootsuite, and not only by the general public.

Upsell to Existing Customers

It'south easier to sell to someone who has already bought from you than to sell to a full stranger. Nonetheless information technology's surprising how oft brands think that the sales funnel stops once the first buy is made. Often, they'll exclude their current customer Custom Audience from advert campaigns instead of thinking about how they can leverage this audition.

Here's an example of how upselling tin can exist done. GlobeIn uses an advertisement that offers a gratuitous glassware prepare on top of the perks usually offered by signing up for a yearly subscription to their service.

This ad is clearly targeted at current subscribers, and it gives them a reason to rethink signing up for a yearly membership over a monthly one.

Since they are already subscribers, you know they similar your product, so you accept a better chance of upselling the more expensive subscription rather than finding all new customers to sell to.

Brand the World's Largest Social Network Work for Y'all

Custom Audiences can exist the 10-factor in any great Facebook ad entrada. By granting you the power to identify your ads with pinpoint precision, Facebook is giving you the freedom to truly create your ads with specific audiences in mind. Instead of having to rely on 1-size-fits-all-advertisement, you can give your potential customers the custom experience they deserve.

Getting your ads in front of the right people, though, is only half the battle. Now it's time to talk design. Have a await at our Adept Guide to Facebook Advertising Design to larn more virtually how y'all can make ads that are designed to attract readers and convert leads.

We'd like to hear near how you apply Facebook Custom Audiences! Let u.s. know in the comments beneath.

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Source: https://adespresso.com/blog/facebook-ads-custom-audiences-guide/

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